360 Promotions – let's brand together

The other day I received an email, from a client, that simply read “Do you ever sleep?”  Yes, I do! But, I also work flexible hours and my Productive-O-Meter tells me that I get more done at night. It’s no secret that my ideal business hours would be from noon to 10 pm. Unfortunately I understand that the rest of the world has not come around to my way of thinking…yet!

In addition to business hours that cater to me being a night owl, in my perfect world, companies would plan events, promotions and marketing campaigns at least one year in advance, budgets would not be an issue and yes…holiday gifts and calendars would be ordered in July *gasp*!

Well, now that we have that out of the way, I also understand that marketing is fluid. What’s hot this quarter might not be in the next, events change, budgets get revised and campaigns that made perfect sense at inception need to be constantly evaluated for overall success.

What does all this have to do with returning emails at 2am? Our business is not about selling products. It’s about building mutually beneficial relationships and understanding that as your needs change we will be there to support you… even at 2am!

It’s time again for the super “Creative” list of things that you can use to market your business in a way that people will remember!

August 5^th – Work Like a Dog Day

Well, I thought this was everyday…but I guess some people need a reminder!  Actually this is a great way to appreciate your clients and/or employees for the ALL the days they work like a dog!

August 9^th – Book Lovers Day

Reading is an excellent hobby and makes us happy!  Millions enjoy it and employers look for this “hobby” on resumes!  Great time to give out a book as a promo item!  A book not in the budget…how about a bookmark?

August 10^th – S’mores Day

MMmmm…mmmmm…..mmmmmm – Everyday is a good day for S’mores!  How did a S’more get it’s name?  Legend has it that it’s because after eating them the kids would chant (loudly I am sure!) – “Give Me Some More!!!”  How about S’mores kits with your name proudly imprinted on ‘em?

August 15^th – National Relaxation Day

Ahhhhhhhh…..I can’t wait for this day!  So many of us don’t take enough time to do this, so making it a “National” day is an awesome reminder to stop and smell the roses every once and a while!  Fact is that we REALLY are more productive with a little relaxation under our belts!  Great ideas for this holiday are massagers, teas or candles!

We hope you remember to celebrate one of these fun and quirky holidays in August – Let us know all about it and we will post it as an upcoming feature!

I love companies that combine fun, creativity and branding into one amazing marketing concept! So, two thumbs-up to Chick-Fil-A for celebrating Cow Appreciation Day on July 10^th (see blog post from June 15^th)! How are they celebrating you ask???

· On July 10^th Chick-Fil-A will award a free combo meal (breakfast, lunch or dinner) to any customer who comes to any one of the chains restaurants dressed as a cow – There are over 1,300 locations across the country to test it out!

What does it take to qualify as “Dressed as a Cow”? According to www.chickfila.com –

· An effort has to be made to be dressed like a cow from head to toe to qualify for the free full combo meal

· For customers who want to join in partial cow attire, such as a cow headband, cow printed hat, vest or purse – a free entrée will be given

· Need some ideas on how to accomplish this for free “eats” ? How about taking a white t-shirt, white shorts and white socks and painting black spots on them? Head to toe right? They also have a lot of other ideas on their website

You can check out the full details at www.chickfila.com or on their facebook page by clicking here.

….and that’s no Bull! (couldn’t resist….again)

*Please note: 360 Promotions will be closed July 2nd & 3rd. If you have an emergency, please email jennifer@360promos.com. Thanks!