Part Two – The BIG ONE!
The Single Most Important part in the life of a promotional product is….(drum roll)…..Finding the right one! There are literally hundreds of thousands of promotional products so this can seem like an overwhelming undertaking. We have a search function on our website ( www.360promos.com ) that I have a love-hate relationship with – I love that it is available for people that love to shop and browse on the web…or want to order koozies at two in the morning! But I also hate that it can seem like SO much….I mean, how will you ever choose from all of the cool ideas?
Here are some “Rule of Thumb” guidelines for narrowing it down –
· Again with the objective business…What is your objective?
· Do you need to tie your item to a theme?
· Are you trying to convey a specific message?
· Are you trying to educate your target audience?
· Do you have a purpose? If not, let’s get one!
Remember….this is your company’s brand and image and we want to help you make it the absolute best that it can be! Theme of the week – USE your Promotional Products Specialist!
……..Part 3…….Tomorrow!
