Lunch & Marketing… What’s the Correlation?
Most days I forget to eat lunch until about 4 o’clock and then I start feeling like I might faint at any given moment. Last month I decided that enough was enough and I needed to start eating but I wanted something quick and relatively healthy. I decided on Lean Cuisine Original Pepperoni Pizza.
I’m not joking when I tell you that since the first of April I have eaten this, for lunch, at least four times per week. 3 minutes and 30 seconds in the microwave and viola – lunch is served! However, today the thought of eating another pizza makes me cringe; I am officially “totally burned out” from eating the same thing over and over.
You’re probably wondering what my eating habits have to do with marketing? Companies tend to start a marketing campaign and when the results are successful, the tendency is to continue with the same campaign. Eventually your target audience will get “totally burned out” just like I did with lunch. In order to keep your marketing fresh you have to mix it up!
A few simple ways to mix it up: 1.) Try adding a new color scheme 2.) Plan a year long campaign and have all of your collateral tie together but have slightly different items each quarter 3.) Consider packaging options.
If you need help or just have a question, send me an email at jennifer@360promos.com!
