Know What You’re Good At & Don’t Focus On What You’re Not!
Shipping is part of everyday life for us as we have multiple packages in transit daily with UPS and FedEx. We track all packages from the time they leave the factory until they show up at your door and we have experience shipping everything from a 2”x 2” x 1” gift box to pallets that have to be offloaded with a fork lift. I know the UPS days in transit schedule better than I know my own schedule!
With that said, one of my biggest pet peeves is outrageous shipping charges. Last night I purchased a paperback book from a well know online retailer and when I checked out the s/h charge was $12. I know from experience that I can ship a 48” x 8” tube of umbrellas that weights approx. 10 lbs. from Texas to New Jersey for $13.42. Something seems a little off, right?
I am obviously a pro-business person and don’t begrudge anybody running a profitable business. However unless you’re UPS, your profit model should not revolve around gouging customers on shipping charges. I can promise you that is not something we practice nor will we ever. In fact, I give clients the option to use there own shipper number.
360 Promotions specializes in helping companies gain brand recognition and shipping is just a means to an end. Don’t get sidetracked and loose focus of your true specialty – work hard to be the best in your field and the business success and profitability will follow.
